BEIERSDORF AG – DIGITAL FACTORY
The Hamburg-based Beiersdorf AG is one of the largest consumer goods companies. It’s the home of famous brands like Nivea, Labello and Tesa.
In order to strengthen its Digital Marketing and E-Commerce segment, the company founded the Digital Factory. A new unit that is spatially decoupled from Beiersdorf and meets the needs of a new mode of operation. Rather than having fixed workstations, this unit keeps its desks flexible.
Futhermore, large dashboards display company-related web analytics in real-time. So how would a meeting area look, that reflects this modern workspace?
That’s were we came into play by fitting the wall with a multilayered lettering which takes “the web” literally.