Exhibition Design

BEIERSDORF AG – DIGITAL FACTORY

With brands including Nivea, Labello and Tesa, the Beiersdorf AG is one the world’s leading manufacturers of personal-care and self-adhesive products. To strengthen its Digital Marketing and E-Commerce segment, the company founded the Digital Factory – a new unit that is physically separated from Beiersdorf, located in a space that meets the needs of a new mode of operation. No fixed workstations, large dashboards with company-related web analytics and a meeting area that we fitted with an artwork reflecting this modern workspace: Multilayered and dynamic lettering, eventually taking “the web” literally.