KAIFU-LODGE has been popular among sportspeople in Hamburg since the 1980s. And even though its number of courses and members has constantly grown over the last three decades, it never expanded into a gym chain, still calling Hamburg’s Eimsbüttel district its home. In 2011, when the club felt it was time for a little self-optimization, we decided to join forces to keep each other in shape. Starting off with an overall redesign, today we’re still constantly developing all kind of digital and print projects together, always looking for new ways to inspire and motivate [soon-to-be] sportspeople. From small incentives to large-scale campaigns, from course plans to workout apps: With 275 courses per week, it shouldn’t get boring any time soon.